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Iams Mature/Senior Fish/Chicken Hairball


Iams ProActive Health Mature/Senior formula with Fish & Chicken is clinically formulated to reduce hairball formation and keep aging cats active and healthy. Enriched with a unique blend of fibres, this cat feed supports healthy digestion. Fish and chicken in the feed makes this cat food a complete and balanced diet for senior/mature cats.

Recommended for adult cats 7 years and above age

Feeding Guidelines:

  • Keep food bowls clean.
  • Ensure to provide clean, fresh water at all the times.
  • Wash your hands before and after feeding your pet.
  • Gradually mix Iams cat food with your cat's current food over the course of 4 days when introducing for the first time.
  • Follow vet’s advice for feeding or according to labelled directions.

Recommended daily feeding quantities:

Weight of Cat Feed Daily
2kg 30-40g
4kg 55-80g
6kg 85-120g
8kg 115-160g
10kg 140-200g

Key Benefits

  • A balanced cat food for felines aged 7 years and above.
  • Good amount of prebiotics and beet pulp to help support your cat’s digestive health.
  • This fish and chicken flavoured cat food assists to eliminate hairball and improves digestion.
  • It helps to keep cats active during their waning years.

More Information

Average Nutrient and Calorific Value

Nutrient (percent)
Protein 33.0%
Fat content 14.0%
Omega-6 fatty acids 2.20%
Omega-3 fatty acids 0.25%
Crude Ash 6.40%
Crude Fibres 5.10%
Calcium 1.15%
Phosphorus 0.95%
Magnesium 0.10%
Protein 33.0%


Dried chicken and turkey (34%, a natural source of taurine), maize, wheat, maize grits, animal fat, dried beet pulp (6.1%), fish meal (5%), sorghum, dried whole egg, hydrolysed animal proteins, fructooligosaccharides (0.69%), brewer’s dried yeast, potassium chloride, calcium carbonate, sodium chloride.



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